Work

Platform and community

Designed the database schema and built features for submitting deals, voting, comments, discussions, user profiles, notifications, chats, and personalized deal alerts. Developed administrative and moderation tools for offers, stores, users, editorial content, imports, and reports.

Integrations and performance

Integrated 10+ CPA and affiliate networks through APIs for automated offer ingestion and tracking. Optimized SQL queries, background jobs, caching, and search for large datasets. Developed the marketplace’s SEO architecture, structured data, and content features.

Engineering leadership

Own architecture decisions across the platform and infrastructure. Lead delivery planning, team calls, code reviews, and engineering standards. Set up Docker-based development and CI/CD with Bitbucket Pipelines.

Audience building and delivery

Developed an interactive Mapbox audience builder with radius, polygon, and ZIP-based targeting. Built workflows for audience estimates, orders, fulfillment, recurring synchronization, and downloadable data.

Connected the platform to Zapier, Facebook, and GoHighLevel, including contact synchronization, bulk imports, webhooks, retries, and delivery tracking.

Accounts and billing

Designed the multi-tenant architecture for agency and client accounts, with role-based permissions, user impersonation, and white-label branding. Implemented credit-based billing, monthly allocations, usage reporting, overage calculations, and audit logging.

Operations

Added scheduled CSV exports, cloud file storage, email delivery, notifications, and administrative reporting.

Website and interactive tools

Built a responsive design system, reusable templates, and feature flags for controlled rollout. Developed calculators for brewing ratios, caffeine, grind size, and extraction yield.

Technical SEO and performance

Implemented content clusters, contextual internal linking, metadata, sitemaps, canonical URLs, breadcrumbs, and seven structured-data types. Added author profiles, editorial policies, research citations, and affiliate disclosures.

Improved performance through self-hosted fonts, WebP images, modular JavaScript, server-rendered content, lazy loading, and caching. Recorded production mobile Lighthouse scores of 92 for Performance, 100 for Accessibility, and 100 for SEO during the project.

Editorial workflow

Built an AI-assisted workflow for topic research, content-gap analysis, source collection, SEO preparation, and internal-link recommendations. A human editor verifies sources and approves every article.

E-commerce and bookings

Built custom themes, plugins, reusable templates, wholesale ordering, company accounts, tiered pricing, and customer-specific workflows. Developed booking functionality covering scheduling, capacity management, cancellations, and refunds.

Integrations and performance

Connected payment, shipping, CRM, analytics, and marketing services, including Stripe and Authorize.Net. Built predictive search that reduced autocomplete response time from approximately two seconds to 40 milliseconds.

Ongoing delivery

Handle technical SEO, migrations, staging and production deployments, upgrades, backups, and maintenance. Coordinate directly with the agency on requirements and handoff.

Publishing platform

Developed a PHP and MariaDB CMS for coloring pages, hierarchical categories, publishing schedules, artwork, and contributor profiles. Added search, related-content discovery, downloads, printing, sharing, voting, and commenting.

Personalization tools

Built a name coloring page generator with layouts, fonts, themes, tracing worksheets, and SVG, PNG, JPG, and PDF exports. Developed a classroom feature that converts a student roster into personalized, multipage PDF sets entirely in the browser.

AI and editorial workflow

Integrated OpenAI and fal.ai for artwork generation and built workflows for prompt management, retries, image processing, editorial review, and controlled publishing. Added secured APIs for content analysis, metadata recommendations, and artwork uploads.

Opportunity management

Developed a React dashboard and Node.js API for incoming requests, expert profiles, assignments, status tracking, and processing history. Added duplicate detection and structured metadata to the request-import workflow.

Matching and response drafting

Built an OpenAI-powered pipeline that matches requests to expert profiles, with relevance scores and answer-difficulty estimates. Created response drafts grounded in expert profiles and knowledge bases, with human review before submission.

Operational controls

Added manual assignment, dismissal, import triggers, matching runs, and job summaries. Designed the relational data model and containerized the application with Docker Compose.

Personalization engine

Architected a PHP image-composition engine that assembles hundreds of artwork layers into print-ready 300 DPI PDFs and EPUBs. Used a shared asset structure and declarative configuration to support web previews, print, and ebook output.

Customer experience

Developed a multistep customization wizard with character selection, photo uploads, relatives, and live story previews. Implemented an algorithm that assembles a book from the letters of the customer’s name.

Orders and fulfillment

Connected the custom application to WooCommerce, synchronized order states and product fields, and integrated Lulu print-on-demand fulfillment and Etsy order synchronization. Moved PDF rendering, print-job polling, and partner synchronization into background workers.

Data integration and monitoring

Integrated Google BigQuery political-ad datasets, the Meta Ad Library API, and website-change monitoring. Built scheduled jobs and queues to synchronize records and track new or updated advertising and website activity.

API and administration

Developed a Laravel REST API, audit logs, unread-change counters, Firebase authentication, and an administrative interface. Documented the API with OpenAPI and ReDoc.

Patient and provider workflows

Developed features for synchronous and asynchronous visits, intake, scheduling, clinical documentation, refill requests, and post-visit processing.

Integrations and automation

Integrated NMI payments and treatment and prescription workflows. Added SMS and email notifications, serverless APIs, scheduled jobs, and FHIR subscriptions.

Storefront and customer experience

Developed product catalog, checkout, loyalty, and referral functionality to support online purchases and repeat customers.

Payments and fulfillment

Integrated Tinkoff and Sberbank payments, CDEK delivery, and RetailCRM synchronization. Connected storefront orders with the systems used to manage customer records and fulfillment.

Campaigns and widgets

Built campaign-management tools and embeddable JavaScript widgets for registrations, social actions, referrals, sharing, rewards, and promotional codes. Developed interactive quests with tasks, progress tracking, points, and leaderboards.

Integrations and operations

Implemented social-platform integrations, OAuth onboarding, contest-entry validation, and winner-selection workflows. Added lead management, campaign statistics, CSV exports, email integrations, recurring payments, and account-balance tracking.

Platform development

Worked on the transition from Yii2 to Laravel and collaborated with a frontend developer on implementation and delivery. Built authentication, role management, session handling, and internal content-management features.

Calculator development

Built calculation logic and interactive interfaces, connecting user inputs with results through PHP and JavaScript.

Development coordination

Managed frontend development and coordinated implementation across the platform’s calculator pages.

Original platform

Developed listings, accounts, reviews, business claiming, owner dashboards, photo management, product catalogs, advertising, and Stripe payments. Built location-based navigation, landing pages, sitemaps, and administrative tools.

Modernization

Migrated the application to PHP 8.4 and MySQL 8 and containerized development. Used slow-query analysis to improve queries, indexes, and access patterns. Reworked internal linking and SEO structure while preserving compatibility with the legacy application.