Let’s talk

Services

Technical advice and development for your next step.

Whether you need to improve a website, connect your systems, or move a product forward, I can help you decide on an approach and carry out the work. I work directly with businesses, partner with agencies, and join product teams on contract.

Discuss your project Explore my work

Focused projects, ongoing consulting, and full-time contracts of 3–6 months.

01

Technical consulting and planning

When you know what needs to improve but aren’t sure how to approach it, I help clarify the requirements, evaluate the existing system, and choose a practical next step.

Examples of work

  • Reviewing an existing application or proposed architecture.
  • Comparing tools, platforms, and integration approaches.
  • Defining requirements and the scope of a new feature or product.
  • Planning a rebuild, migration, or phased improvement.
  • Reviewing code and helping prioritize a development backlog.

The output can be a technical recommendation, a scoped implementation plan, or a prioritized set of changes. We agree on what you need before the work starts.

02

Websites and e-commerce

Build a business website or improve the one you already have. I work with WordPress, WooCommerce, and custom applications, including features that need more than standard theme or plugin settings.

Examples of work

  • Custom themes, reusable templates, and plugins.
  • Product catalogs, checkout, customer accounts, and payments.
  • Booking systems, scheduling, and capacity management.
  • Wholesale ordering, tiered pricing, and customer-specific features.
  • CRM, shipping, and marketing integrations.
  • Website migrations, maintenance, and performance improvements.

A focused feature or repair can be a complete project. You don’t need to commit to a full rebuild.

03

Backend development and integrations

Build the systems behind your product and connect the services your business depends on. I develop backend applications, APIs, and internal tools, with attention to data consistency and operational visibility.

Examples of work

  • PHP/Laravel and Node.js/TypeScript development.
  • APIs, database design, and administrative tools.
  • CRM, payment, and third-party service integrations.
  • Webhooks, background jobs, retries, and delivery tracking.
  • Data imports, exports, and scheduled synchronization.
  • Account permissions, agency/client accounts, and billing workflows.

For existing products, I can take ownership of a defined feature or work alongside your development team.

04

Performance and reliability

When an application is slow or a workflow keeps failing, I investigate the cause and implement targeted improvements. The work starts with the behavior we can observe and measure.

Examples of work

  • Slow-query analysis and database indexing.
  • Caching and search optimization.
  • Background jobs, queues, and failed-task handling.
  • API response times and server-side bottlenecks.
  • WordPress and WooCommerce performance.
  • Production bug investigation and recurring error fixes.

We define a baseline and check the relevant behavior after changes, so you can see what improved.

On an agency WooCommerce project, I reduced autocomplete response time from approximately two seconds to 40 milliseconds.

05

Technical SEO implementation

Turn technical SEO recommendations into changes on the website. I work on the application, templates, and data structures behind crawlability, internal linking, structured data, and page performance.

Examples of work

  • Investigating crawling, indexing, and rendering issues.
  • Improving internal linking and site architecture.
  • Implementing canonical URLs, redirects, and XML sitemaps.
  • Adding and validating structured data.
  • Building templates for directories and other structured content.
  • Planning migrations, mapping redirects, and checking the implementation after launch.

I can work from an existing SEO audit or investigate a specific technical issue with you or your SEO team.

06

Automation and AI-assisted tools

Reduce repetitive work with tools built around your process. I connect services, automate data handling, and develop AI-assisted workflows with review steps where human judgment is needed.

Examples of work

  • Reporting, data imports, exports, and synchronization.
  • CRM and webhook-based automation.
  • Matching and prioritizing incoming opportunities.
  • Drafting responses using approved source material.
  • Content and artwork workflows with editorial review.
  • Internal dashboards for reviewing results and handling exceptions.

The scope includes how the workflow is checked, how failures are handled, and who approves the output.

Ways to work together

Choose the level of involvement you need.

  • Consultation or defined project

    A technical review, a specific fix, or a scoped piece of development. We agree on the deliverables and pricing approach before starting.

  • Ongoing support

    Regular development and technical input as your needs evolve. We agree on priorities, monthly capacity, and how requests are handled.

  • Agency partnership

    Development support within your agency’s process, including white-label delivery. I can collaborate with your project managers, designers, developers, and SEO specialists.

  • Full-time contract

    Dedicated involvement for 3–6 months as a senior developer or technical lead. Responsibilities, working hours, availability, and a start date are agreed in advance.

How we start

Start with the problem or the goal.

  1. 01

    Tell me what you need

    Send a short description, your website or product link, and any relevant timeline. An existing brief or audit is useful, but not required.

  2. 02

    Agree on the first step

    I clarify the requirements and recommend an approach. If the scope depends on understanding an unfamiliar system, we can begin with a defined discovery or diagnostic phase.

  3. 03

    Scope and deliver the work

    We agree on deliverables, budget, and communication before implementation. I provide progress updates, validate the changes, and document what your team needs for handoff.

Remote collaboration

Remote work with clear communication.

I’m based in Batumi, Georgia (UTC+4), and work in English and Russian. We agree on meeting overlap and communication expectations before starting, with scheduled calls and written updates to keep work moving.

Google Meet or Zoom for discussions and reviews. Your team’s existing tools for day-to-day collaboration.

What would you like to build or improve?

Tell me about the project, the problem, or the extra support your team needs. I’ll let you know whether I’m a fit and suggest a practical next step.

Discuss your project

Prefer email? pavel@pavelcode.com